ABP Desam, Telangana and Andhra Pradesh’s fastest-growing digital news channel, celebrates its third anniversary. Launched in 2021, ABP Desam has swiftly become the preferred news source for Telugu-speaking audiences, renowned for its unbiased, high-quality reporting.
The platform has established a strong reputation for delivering breaking news, in-depth analysis, and engaging content tailored to the diverse interests of its viewers, the news channel said in a press release.
In its three-year journey, ABP Desam has played a crucial role in informing the public about significant economic, societal, and cultural developments. It offers a broad range of content spanning politics, business, entertainment, technology, and lifestyle, effectively connecting with a wide audience.
Within its first year, ABP Desam achieved remarkable milestones by ranking among the leaders in multiple categories. It became the #1 publisher for female audiences aged 25-34 and ranked among the top six websites in the Telugu news and information space. On YouTube, ABP Desam emerged as one of the fastest-growing Telugu news publishers, garnering over 160 crore impressions. Additionally, it outperformed legacy publishers on Facebook, achieving 40 crore video views since its inception.
With over 1.7 lakh stories and videos across platforms and nearly 200 crore impressions on Google search and Discover sources, ABP Desam secured a top-five position in the ComScore ranking during its three-year journey. Its strong digital presence and innovative storytelling have captured the attention of a younger demographic while maintaining loyalty among traditional news consumers.
ABP Desam’s commitment to public welfare is evident through initiatives like the Health Conclave 2024, which brought together key stakeholders to discuss strategies for enhancing healthcare access and quality in the region. The platform’s dedication to providing pertinent and unbiased regional programming is supported by comprehensive coverage, including exclusive and human-interest stories directly impacting readers.
As ABP Desam embarks on its fourth year, it remains dedicated to informing and empowering the Telugu-speaking community. With a renewed focus on integrating multimedia news items to increase user engagement, ABP Desam aims to strengthen its bond with its audience and continue its legacy of journalistic excellence.
